The Use of Market Research and Radio Consultancy in Spanish Music Radio: The Case of Kiss FM (2002-2010)

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dc.contributor.authorArense Gomez, Alfredo
dc.contributor.authorGarrido Pintado, Pablo
dc.date.accessioned2024-02-07T16:30:40Z
dc.date.available2024-02-07T16:30:40Z
dc.date.issued2022
dc.description.abstractKiss FM brought a new programming methodology to the radio sector in Spain. Previously, market research tools were used merely for orientation purposes but from 2002 onward the use of music testing and audience panels began to take on a decisive role. In this paper we analyze the application of market research and radio consultancy in music radio in Spain, identifying the reasons for the success of Kiss FM and its impact on the sector as a whole. We use a methodology which combines participant observation and in-depth personal interviews, examining the market research techniques of the Kiss FM model and its impact.
dc.description.departmentDepto. de Marketing
dc.description.facultyFac. de Comercio y Turismo
dc.description.refereedTRUE
dc.description.statuspub
dc.identifier.citationAlfredo Arense Gómez & Pablo Garrido Pintado (2022) The Use of Market Research and Radio Consultancy in Spanish Music Radio: The Case of Kiss FM (2002-2010), Journal of Radio & Audio Media, DOI: 10.1080/19376529.2022.2081693
dc.identifier.doi10.1080/19376529.2022.2081693
dc.identifier.issn1937-6529
dc.identifier.officialurlhttps://doi.org/10.1080/19376529.2022.2081693
dc.identifier.relatedurlhttps://www.tandfonline.com/doi/abs/10.1080/19376529.2022.2081693
dc.identifier.urihttps://hdl.handle.net/20.500.14352/100082
dc.journal.titleJournal of Radio & Audio Media
dc.language.isoeng
dc.publisherTaylor & Francis Online
dc.rights.accessRightsmetadata only access
dc.subject.keywordRadio
dc.subject.keywordMarket research
dc.subject.keywordRadio consultancy
dc.subject.ucmRadio
dc.subject.unesco6308 Comunicaciones Sociales
dc.titleThe Use of Market Research and Radio Consultancy in Spanish Music Radio: The Case of Kiss FM (2002-2010)
dc.typejournal article
dspace.entity.typePublication
relation.isAuthorOfPublicationf0911cd6-5cd9-4d5e-af8a-52880f036f85
relation.isAuthorOfPublication.latestForDiscoveryf0911cd6-5cd9-4d5e-af8a-52880f036f85
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