Open Innovation and Competitive Advantage on the Hospitality Sector: The Role of Organizational Strategy

Abstract

This paper assesses the relationship between open innovation and competitive advantage and the mediating effect of organizational strategy. Using a quantitative methodological approach with survey data from 251 Portuguese hotel executive directors’ small and medium-sized enterprises (SMEs), this research adopted a quantitative methodological approach, thereby conducting an exploratory and transversal study. Findings show that (1) open innovation influences organizational strategy and (2) organizational strategy enhances competitive advantage. Moreover, the results also highlight that (3) organizational strategy has a mediating effect between open innovation and competitive advantage. The paper provides relevant insights that will lead the firms’ top managers to design and implement strategies and define effective government policies, programs, and incentives to support the development of the firms’ open innovation model in the hospitality sector considering the new smart society and smart cities growing environment.