El ecosistema turístico a través de las redes sociales
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2021
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Global Knowledge Academics
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The tourist ecosystem through social networks. (2021). TECHNO REVIEW. International Technology, Science and Society Review Revista Internacional De Tecnología, Ciencia Y Sociedad, 10(2), 97-109. https://doi.org/10.37467/gka-revtechno.v10.3010
Abstract
La pandemia de la covid-19 generó graves repercusiones económicas en el sector turístico, por lo que éste tuvo que acentuar el uso de las redes sociales en su comunicación. El estudio se centra en el análisis de los tres destinos considerados los más seguros para viajar durante el verano de 2020 según la undécima edición del concurso European Best Destinations (2020). Se enfatiza en la idea de “destino seguro” y cómo los propios turistas -microinfluencers- viralizan los mensajes a través de sus comentarios, reacciones y publicaciones. La principal conclusión es que gracias a esta estrategia de visibilización, los países crearon un ecosistema seguro consiguiendo notoriedad y fortaleciendo la imagenpaís.
The covid-19 pandemic generated serious economic repercussions in the tourism sector, for which it had to accentuate the use of social networks in its communication. The study focuses on the analysis of the three destinations selected as the safest to travel during the summer of 2020, according to the eleventh edition of the European Best Destinations competition (2020). Special emphasis has been placed on the idea of a "safe destination" and how tourists themselves -as micro-influencershave joined in making the messages go viral through their comments, reactions, and publications. The main conclusion obtained is that thanks to this visibility strategy, countries have contributed to creating the image of a safe ecosystem, achieving notoriety, and strengthening the country-image, achieving an impact on a global level.
The covid-19 pandemic generated serious economic repercussions in the tourism sector, for which it had to accentuate the use of social networks in its communication. The study focuses on the analysis of the three destinations selected as the safest to travel during the summer of 2020, according to the eleventh edition of the European Best Destinations competition (2020). Special emphasis has been placed on the idea of a "safe destination" and how tourists themselves -as micro-influencershave joined in making the messages go viral through their comments, reactions, and publications. The main conclusion obtained is that thanks to this visibility strategy, countries have contributed to creating the image of a safe ecosystem, achieving notoriety, and strengthening the country-image, achieving an impact on a global level.