El impacto de la tecnología 2.0 sobre la experiencia de compra offline
| dc.contributor.advisor | Puelles Gallo, María | |
| dc.contributor.author | Durán Valerio, Elena | |
| dc.date.accessioned | 2023-06-18T07:34:12Z | |
| dc.date.available | 2023-06-18T07:34:12Z | |
| dc.date.defense | 2014-07-01 | |
| dc.date.issued | 2015-01-26 | |
| dc.description | Tesis inédita de la Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Departamento de Comercialización e Investigación de Mercados, leída el 01-07-2014 | |
| dc.description.department | Depto. de Marketing | |
| dc.description.faculty | Fac. de Ciencias Económicas y Empresariales | |
| dc.description.refereed | TRUE | |
| dc.description.status | unpub | |
| dc.eprint.id | https://eprints.ucm.es/id/eprint/28057 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14352/25553 | |
| dc.language.iso | spa | |
| dc.page.total | 327 | |
| dc.publication.place | Madrid | |
| dc.publisher | Universidad Complutense de Madrid | |
| dc.rights.accessRights | open access | |
| dc.subject.cdu | 658.7(043.2) | |
| dc.subject.keyword | Compras | |
| dc.subject.keyword | Shoping | |
| dc.subject.ucm | Comercio | |
| dc.subject.ucm | Mercados bursátiles y financieros | |
| dc.subject.unesco | 5304.03 Comercio exterior | |
| dc.title | El impacto de la tecnología 2.0 sobre la experiencia de compra offline | |
| dc.type | doctoral thesis | |
| dspace.entity.type | Publication | |
| relation.isAdvisorOfPublication | 7334a727-102b-401a-aad2-9798e89fa8b5 | |
| relation.isAdvisorOfPublication.latestForDiscovery | 7334a727-102b-401a-aad2-9798e89fa8b5 |
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