Perceived performance in coworking spaces: the effect of face-to-face and online social interactions

Abstract

Purpose This paper aims to explore the impact of face-to-face and online social interactions on coworkers’ perception of performance in coworking spaces (CWS) compared to working from home (WFH). CWS are work environments where different actors compete and collaborate. The impact of such interactions on performance remains unclear. Building on the conceptual framework of “coopetition” (Bengtsson et al., 2016) and the theory of hyperpersonal interactions (Walther, 1996), this research attempts to bring light into the discussion.

Design/methodology/approach The study hypothesizes that frequent face-to-face community events negatively affect coworker performance compared to WFH. Conversely, digital platforms connecting CWS users are expected to enhance performance. The authors use a data set of 135 CWS users. Linear regression models are fitted using self-rated performance in the CWS compared to performance when WFH as dependent variable.

Findings This study’s analysis shows that the frequency of face-to-face events is negatively associated with perceived performance at CWS compared to performance at WFH. Furthermore, CWS digital platforms do not show a significant relationship with performance in CWS compared to WFH.

Originality/value This study adds to the literature on “coopetition” with specific reference to the case of CWS. It broadens the activity school perspective highlighting that coworking offline and online interactions have different performance implications. The paper also contributes to the theory of hyperpersonal interactions by studying the role of online communication. Findings help CWS managers to make informed decisions about the perceived outcomes of the services they provide. The analysis reveals the need to reconsider the frequency of face-to-face social events to avoid dysfunctional effects.