Do the colors of your letters depend on your language? Language-dependent and universal influences on grapheme-color synesthesia in seven languages

Abstract

Grapheme-color synesthetes experience graphemes as having a consistent color (e.g., “N is turquoise”). Synesthetes’ specific associations (which letter is which color) are often influenced by linguistic properties such as phonetic similarity, color terms (“Y is yellow”), and semantic associations (“D is for dog and dogs are brown”). However, most studies of synesthesia use only English-speaking synesthetes. Here, we measure the effect of color terms, semantic associations, and non-linguistic shape-color associations on synesthetic associations in Dutch, English, Greek, Japanese, Korean, Russian, and Spanish. The effect size of linguistic influences (color terms, semantic associations) differed significantly between languages. In contrast, the effect size of nonlinguistic influences (shape-color associations), which we predicted to be universal, indeed did not differ between languages. We conclude that language matters (outcomes are influenced by the synesthete’s language) and that synesthesia offers an exceptional opportunity to study influences on letter representations in different languages.