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Tourism sustainability in archaeological sites

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dc.contributor.authorBlasco López, María Francisca
dc.contributor.authorRecuero Virto, Nuria
dc.contributor.authorAldas Manzano, Joaquín
dc.contributor.authorGarcía De Madariaga Miranda, Jesús
dc.date.accessioned2023-06-17T12:30:23Z
dc.date.available2023-06-17T12:30:23Z
dc.date.issued2018
dc.description.abstractThis research aims to determine a model for developing sustainable tourism in archaeological sites. A qualitative and quantitative approach has been assumed in order to test a model of market orientation, where 11 experts were interviewed and 122 employees of archaeological sites answered the e-questionnaire. This study offers useful insights for researchers and managers. The findings have revealed that market orientation and innovativeness positively and significantly influence tourism sustainability, measured in economic and social terms. Besides, tourist functionality has been determined as an antecedent of market orientation.en
dc.description.departmentDepto. de Marketing
dc.description.facultyFac. de Ciencias Económicas y Empresariales
dc.description.refereedTRUE
dc.description.statuspub
dc.eprint.idhttps://eprints.ucm.es/id/eprint/60552
dc.identifier.citationBlasco López, M. F., Recuero Virto, N., Aldas Manzano, J., García De Madariaga Miranda, J. «Tourism Sustainability in Archaeological Sites». Journal of Cultural Heritage Management and Sustainable Development, vol. 8, n.o 3, agosto de 2018, pp. 276-92. DOI.org (Crossref), https://doi.org/10.1108/JCHMSD-09-2016-0051.
dc.identifier.doi10.1108/JCHMSD-09-2016-0051
dc.identifier.issn2044-1266
dc.identifier.officialurlhttps://doi.org/10.1108/JCHMSD-09-2016-0051
dc.identifier.urihttps://hdl.handle.net/20.500.14352/12325
dc.issue.number3
dc.journal.titleJournal of Cultural Heritage Management and Sustainable Development
dc.language.isoeng
dc.page.final292
dc.page.initial276
dc.publisherEmerald
dc.rights.accessRightsopen access
dc.subject.keywordSustainable tourism
dc.subject.keywordMarket orientation
dc.subject.keywordInnovativeness
dc.subject.keywordManagement of archaeological sites
dc.subject.keywordTourist functionality.
dc.subject.ucmMarketing
dc.subject.ucmTurismo
dc.subject.unesco5311.05 Marketing (Comercialización)
dc.subject.unesco5312.90 Economía Sectorial: Turismo
dc.titleTourism sustainability in archaeological sites
dc.typejournal article
dc.volume.number8
dspace.entity.typePublication
relation.isAuthorOfPublication659a259d-31e0-4663-badd-2780456f158f
relation.isAuthorOfPublicationacaeedd7-263f-4a6d-9ad0-8b0d2f78b206
relation.isAuthorOfPublicationbe842692-e2d3-42d0-988c-abdae34b9d28
relation.isAuthorOfPublication.latestForDiscovery659a259d-31e0-4663-badd-2780456f158f

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