Indigenous communicative justice for the Amazon on Instagram: Weaving environmental, sociocultural and political–economic justice
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2025
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Intellect
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Pedro-Carañana, J., Herrera-Huérfano, E., and Ochoa-Almanza, J. (2025). Indigenous communicative justice for the Amazon on Instagram: Weaving environmental, sociocultural and political–economic justice, Journal of Alternative & Community Media, Special Issue: ‘Media, Justice and Equality’, 9:1, pp. 25–46, https://doi.org/10.1386/jacm_00133_1
Abstract
Indigenous peoples have reclaimed justice since the time of conquest and colonization. In the face of a coloniality that persists in communicative, sociocultural, environmental and political–economic injustices, this study identifies the issues three Indigenous leaders from the Amazon (Colombia, Ecuador and Brazil) make visible through their Instagram accounts. The research applies a systematic quantitative and qualitative content analysis method to identify key features of communicative justice, including the critique of injustices and the proposal of alternatives through practices, technologies and representations of their own. The findings show the tensions between the injustices experienced and the justices demanded through Indigenous struggles, the connection of online activism with offline daily life, and how communicative justice is exercised systematically with the recognition of communicative practices specific to Indigenous cultural matrices beyond being explicitly declared.











