La evolución de Radio CBN y su estrategia multipodcast en el marco de la transformación digital del Grupo Globo
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2024
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11/07/2023
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Universidad Complutense de Madrid
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Estamos en la tercera era del podcast. Han pasado casi 20 años desde que surgió este fenómeno nativo de la cultura digital, el cual aún carece de un consenso teórico, incluyendo cuestiones sobre su vinculación con la radio. Se trata de un objeto que va más allá del campo de los estudios sonoros, con investigadores de diversas áreas del conocimiento que aportan diferentes perspectivas, y agentes del mercado que buscan modelos de negocios exitosos. En ese contexto, desde una perspectiva histórica, la investigación presenta una lectura económico-político del más grande conglomerado de comunicación de América Latina, el Grupo Globo, con sus divisiones corporativas. El objetivo es conocer el podcasting de Radio CBN en el marco de la transformación digital de Nova Globo y realizar un estudio de caso exploratorio, con análisis de contenido categorial del pódcast Jornal da CBN.La Radio CBN fue la primera emisora 100% all news con éxito en Brasil. La emisora inició sus retransmisiones en 1991, inspirada en la radiodifusión estadounidense de la época e inauguró en Brasil un modelo adaptado, capaz de producir contenidos informativos locales y brindar servicios operando con un concepto de red. Actualmente son 43 emisoras, siendo 4 de ellas propias y 39 afiliadas, con cobertura en las cinco regiones del país y potencial para ser escuchadas por más de 96 millones de personas...
We are in the third era of podcasting. It has been almost 20 years since the emergence of this phenomenon native to digital culture, which still lacks theoretical consensus, including questions about its connection to radio. It is an object that goes beyond the field of sound studies, with researchers from various areas of knowledge contributing different perspectives, and market agents seeking successful business models.Within a historical perspective, the research presents an economic-political analysis of Grupo Globo, the largest communication conglomerate in Latin America, along with its corporate divisions. The objective is to understand the role of Radio CBN's podcasting within the context of Nova Globo's digital transformation and to conduct an exploratory case study, employing categorical content analysis of the Jornal da CBN podcast. CBN Radio was the first successful 100% all news station in Brazil. The station began its broadcasts in 1991, inspired by American radio broadcasting at the time, and introduced an adapted model in Brazil capable of producing local news content and providing services operating with a network concept. Currently, there are 43 stations, with 4 owned by CBN and 39 affiliated, covering all five regions of the country and with the potential to reach over 96 million people...
We are in the third era of podcasting. It has been almost 20 years since the emergence of this phenomenon native to digital culture, which still lacks theoretical consensus, including questions about its connection to radio. It is an object that goes beyond the field of sound studies, with researchers from various areas of knowledge contributing different perspectives, and market agents seeking successful business models.Within a historical perspective, the research presents an economic-political analysis of Grupo Globo, the largest communication conglomerate in Latin America, along with its corporate divisions. The objective is to understand the role of Radio CBN's podcasting within the context of Nova Globo's digital transformation and to conduct an exploratory case study, employing categorical content analysis of the Jornal da CBN podcast. CBN Radio was the first successful 100% all news station in Brazil. The station began its broadcasts in 1991, inspired by American radio broadcasting at the time, and introduced an adapted model in Brazil capable of producing local news content and providing services operating with a network concept. Currently, there are 43 stations, with 4 owned by CBN and 39 affiliated, covering all five regions of the country and with the potential to reach over 96 million people...
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Tesis inédita de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, leída el 11/07/2023