Strategic Analysis of Copifor SL

Abstract

In this work, we can find a strategic analysis of the company Copifor SL, analyzing, at first, the factors that determine the general environment and the competitive environment where the company operates as well as an internal analysis of it. Then, these three analysis have been place together in a final SWOT analysis in order to have an overview of the strengths, weaknesses, opportunities and threats that affect the company. Afterwards and taking into account these analysis, it has been defined the competitive strategy that the company follows and the directions and methods of development implemented throughout its history. Finally, a few conclusions that will be discussed with the board of directors of the company have been extracted of this project.