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360 video trend on YouTube before and during the COVID-19 pandemic

dc.contributor.authorMartín Moraleda, Ignacio José
dc.contributor.authorGarcía García, Alberto Luis
dc.contributor.authorCerdán Martínez, Víctor Manuel
dc.date.accessioned2024-01-12T15:56:59Z
dc.date.available2024-01-12T15:56:59Z
dc.date.issued2021
dc.description.abstractIn 2015, YouTube was the first online platform to enable the option of uploading and playing 360-degree videos on the Internet. In 2020, during the COVID-19 pandemic, the consumption of these videos rebounded. To conclude this, we performed a quantitative analysis with the data from searches for ‘360 video’ on YouTube from the four countries most affected by COVID-19 during the first months of the pandemic: the USA, the UK, Spain and Italy. Even though the analysis of variance (ANOVA), according to Fisher’s F (0.48 < 2.62), shows there is a correlation between searches in the USA, the UK, Spain and Italy for the past 10 years, the tendency changes when the first months of the pandemic are analysed. We conclude that each country’s restrictions, by which citizens were forced to stay at home during different dates, depending on the country, may have influenced the consumption of 360-degree videos on YouTube.
dc.description.departmentDepto. de Ciencias de la Comunicación Aplicada
dc.description.facultyFac. de Ciencias de la Información
dc.description.refereedTRUE
dc.description.statuspub
dc.identifier.citationMartínez VC, García ALG, Moraleda IJM. 360 video trend on YouTube before and during the COVID-19 pandemic. J Creat Commun [Internet]. 2022;17(1):22–34. Disponible en: http://dx.doi.org/10.1177/09732586211038923
dc.identifier.doi10.1177/097325862110389
dc.identifier.essn0973-2594
dc.identifier.issn0973-2586
dc.identifier.officialurlhttps://doi.org/10.1177/09732586211038923
dc.identifier.urihttps://hdl.handle.net/20.500.14352/92866
dc.issue.number1
dc.journal.titleJournal of Creative Communications
dc.language.isoeng
dc.page.final34
dc.page.initial22
dc.publisherSAGE Publications
dc.rightsAttribution-NonCommercial 4.0 Internationalen
dc.rights.accessRightsopen access
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/
dc.subject.cdu778.5
dc.subject.cdu004.738.5
dc.subject.cdu578.834:616.98
dc.subject.keyword360
dc.subject.keywordVideo
dc.subject.keywordYouTube
dc.subject.keywordGoogle
dc.subject.keywordOmnidirectional
dc.subject.keywordTechnology
dc.subject.keywordCovid-19
dc.subject.ucmCiencias de la Información
dc.subject.unesco6308 Comunicaciones Sociales
dc.subject.unesco3325.99 Otras
dc.title360 video trend on YouTube before and during the COVID-19 pandemic
dc.typejournal article
dc.type.hasVersionVoR
dc.volume.number17
dspace.entity.typePublication
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