Analysis of character construction in transmedia advertising narrative

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dc.contributor.authorGarrido Pintado, Pablo
dc.contributor.authorEstupiñán, Óscar
dc.date.accessioned2024-02-05T08:46:35Z
dc.date.available2024-02-05T08:46:35Z
dc.date.issued2016
dc.description.abstractThe development of digital media and socialization has generated new forms of interaction. In addition, it breaks with the traditional structure of the story. New forms is given place, like transmedia. In these narratives, the character has a fundamental role. Characters that exist in their own possible world. Their presence is vital for their behavior and personality matches with their universe and the interaction of other elements of the story. The aim of this study is to validate, in the first instance, a model of character analysis in the transmedia. The analysis of transmedia characters present in the language of advertising, can lay the groundwork for future studies on new narratives. In this case, we analyze the characters involved in the campaign "Close" Banco Sabadell.en
dc.description.departmentDepto. de Marketing
dc.description.facultyFac. de Comercio y Turismo
dc.description.refereedTRUE
dc.description.statuspub
dc.identifier.citationGarrido Pintado, P., & Estupiñán Estupiñán, Óscar. (2016). Analysis of character construction in transmedia advertising narrative. Revista Prisma Social, (17), 140–161. https://revistaprismasocial.es/article/view/1280
dc.identifier.issn1989-3469
dc.identifier.officialurlhttps://revistaprismasocial.es/article/view/1280
dc.identifier.relatedurlhttps://revistaprismasocial.es/article/view/1280/1357
dc.identifier.urihttps://hdl.handle.net/20.500.14352/98642
dc.journal.titlePrisma Social
dc.language.isoeng
dc.page.final161
dc.page.initial140
dc.publisherFundación iS+D para la Investigación Social Avanzada,
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 Internationalen
dc.rights.accessRightsopen access
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/
dc.subject.cdu659.1
dc.subject.keywordNarrative
dc.subject.keywordTransmedia
dc.subject.keywordAdvertising
dc.subject.keywordCharacter building
dc.subject.keywordSemiotic
dc.subject.keywordStorytelling
dc.subject.ucmPublicidad
dc.subject.unesco6114.01 Publicidad
dc.titleAnalysis of character construction in transmedia advertising narrativeen
dc.typejournal article
dc.type.hasVersionVoR
dc.volume.number17
dspace.entity.typePublication
relation.isAuthorOfPublicationf0911cd6-5cd9-4d5e-af8a-52880f036f85
relation.isAuthorOfPublication.latestForDiscoveryf0911cd6-5cd9-4d5e-af8a-52880f036f85
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