Marketing experiencial en sectores de servicios con establecimientos de atención al público
| dc.contributor.advisor | Martín Dávila, Miguel | |
| dc.contributor.advisor | Reinares Lara, Pedro | |
| dc.contributor.author | García Bobadilla, Luis María | |
| dc.date.accessioned | 2023-06-20T06:33:18Z | |
| dc.date.available | 2023-06-20T06:33:18Z | |
| dc.date.defense | 2009-09-09 | |
| dc.date.issued | 2010-06-16 | |
| dc.description.department | Depto. de Marketing | |
| dc.description.faculty | Fac. de Ciencias Económicas y Empresariales | |
| dc.description.refereed | TRUE | |
| dc.description.status | pub | |
| dc.eprint.id | https://eprints.ucm.es/id/eprint/10849 | |
| dc.identifier.isbn | 978-84-693-3479-9 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14352/47357 | |
| dc.language.iso | spa | |
| dc.publication.place | Madrid | |
| dc.publisher | Universidad Complutense de Madrid, Servicio de Publicaciones | |
| dc.rights.accessRights | open access | |
| dc.subject.keyword | Marketing | |
| dc.subject.keyword | atención al público | |
| dc.subject.ucm | Marketing | |
| dc.subject.unesco | 5311.05 Marketing (Comercialización) | |
| dc.title | Marketing experiencial en sectores de servicios con establecimientos de atención al público | |
| dc.type | doctoral thesis | |
| dspace.entity.type | Publication | |
| relation.isAdvisorOfPublication | bbb2f0a0-f950-4ad4-af97-852ee4596012 | |
| relation.isAdvisorOfPublication.latestForDiscovery | bbb2f0a0-f950-4ad4-af97-852ee4596012 |
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