La interacción de las marcas de moda occidentales y el canon de belleza chino : representaciones de la imagen femenina en la red social Pequeño Libro Rojo
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2024
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2024
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Universidad Complutense de Madrid
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Abstract
Este estudio investiga la interacción entre las marcas de moda occidentales y el canon de belleza chino en el contexto de la red social Pequeño Libro Rojo. El objetivo principal es analizar las representaciones de la imagen femenina en las imágenes editoriales publicadas por 10 marcas de moda internacionales en dicha plataforma. Se busca determinar si estas representaciones reflejan la realidad delas mujeres en la sociedad china y, al mismo tiempo, conocer las opiniones de las mujeres jóvenes chinas al respecto. Para llevar a cabo esta investigación, se emplea un enfoque mixto que combina métodos cuantitativos...
This study explores the interaction between Western fashion brands and the Chinese beauty standard within the context of the social platform Little Red Book.The primary objective is to analyze the representations of the female image in the editorial images published by 10 international fashion brands on this platform. The aim is to determine whether these representations accurately mirror the reality of women in Chinese society and, simultaneously, to understand the perspectives of young Chinese women on this matter. To conduct this research, a mixed-method approach is employed, combining quantitative methods...
This study explores the interaction between Western fashion brands and the Chinese beauty standard within the context of the social platform Little Red Book.The primary objective is to analyze the representations of the female image in the editorial images published by 10 international fashion brands on this platform. The aim is to determine whether these representations accurately mirror the reality of women in Chinese society and, simultaneously, to understand the perspectives of young Chinese women on this matter. To conduct this research, a mixed-method approach is employed, combining quantitative methods...
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Tesis inédita de la Universidad Complutense de Madrid, Facultad de Ciencias de la Información, leída el 22-01-2024