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Exploring the interaction between big data analytics, frugal innovation, and competitive agility: the mediating role of organizational learning

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dc.contributor.authorAl-Omoush, Khaled Saleh
dc.contributor.authorGarcía-Monleón, Fernando
dc.contributor.authorMas, José Manuel
dc.date.accessioned2025-06-03T08:23:35Z
dc.date.available2025-06-03T08:23:35Z
dc.date.issued2024-03-02
dc.description.abstractDrawing on the dynamic capabilities theory and Big Data Analytics (BDA) literature, this study aims to develop a novel framework, exploring to what extent BDA impacts Organizational Learning (OL), Frugal Innovation (FI), and Competitive Agility (CA). This study also examines to what extent OL mediates the potential role of BDA in generating FI and CA. To conduct this empirical study, data was collected from 223 managers from pharmaceutical companies in Jordan and the data was analyzed using Smart PLS software. The results indicated that BDA significantly impacts OL, FI, and CA. The finding also indicated that OL mediates the impact of BDA on FI and CA. This study significantly contributes to the theory and growing body of knowledge on the intricate interplay among BDA, OL, FI, and CA. It offers valuable insights into the underlying mechanisms driving these relationships and paves the way for organizations to harness the transformative potential of BDA and OL for sustainable growth and success.
dc.description.departmentDepto. de Marketing
dc.description.facultyFac. de Ciencias Económicas y Empresariales
dc.description.refereedTRUE
dc.description.statuspub
dc.identifier.citationAl-Omoush, K. S., Garcia-Monleon, F., & Mas, J. M.(2024). Exploring the interaction between big data analytics, frugal innovation, and competitive agility: The mediating role of organizational learning. Technological Forecasting and Social Change, 200, 123188.
dc.identifier.doihttps://doi.org/10.1016/j.techfore.2023.123188
dc.identifier.essn1873-5509
dc.identifier.issn0040-1625
dc.identifier.officialurlhttps://doi.org/10.1016/j.techfore.2023.123188
dc.identifier.relatedurlhttps://www.sciencedirect.com/science/article/pii/S0040162523008739?via=ihub
dc.identifier.urihttps://hdl.handle.net/20.500.14352/120813
dc.issue.number123188
dc.journal.titleTechnological Forecasting & Social Change
dc.language.isoeng
dc.publisherElsevier
dc.rights.accessRightsrestricted access
dc.subject.cdu3
dc.subject.jelA 12
dc.subject.keywordBig data analytics
dc.subject.keywordOrganizational learning
dc.subject.keywordFrugal innovation
dc.subject.keywordCompetitive agility
dc.subject.keywordPharmaceutical companies
dc.subject.ucmEconomía
dc.subject.unesco53 Ciencias Económicas
dc.titleExploring the interaction between big data analytics, frugal innovation, and competitive agility: the mediating role of organizational learning
dc.typejournal article
dc.type.hasVersionVoR
dc.volume.number200
dspace.entity.typePublication

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