Personality and Social Trust in Group Recommendations

Abstract

In this paper we describe some new ideas to improve recommendations to groups of people. Our approach maximizes the global satisfaction for the group taking into account people personality and the social relationships among people in the group. We present some results with two cases of study based on the movie recommendation domain with heterogeneous groups. The first case study uses synthetically generated groups of people to test how the group composition affects the accuracy of the recommendation. Our second case study uses real users and groups where the topology of the groups is based on a social network. This second case of study with real users confirms the wide conclusions of the preliminary experiment with synthetic data, which allows us to conclude that it is possible to realize trustworthy experiments with synthetic data.