The limits of “no limits”: Young women's entrepreneurial performance and the gendered conquest of the self
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2023
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Wiley Periodical
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Amigot-Leache, Patricia, Carretero-García, Carlota, Serrano-Pascual, Amparo. 2023. The limits of “no limits”: Young women's entrepreneurial performance and the gendered conquest of the self. Ethos 51: 285–304. https://doi.org/10.1111/etho.12398.
Abstract
Numerosos programas apoyan el emprendimiento de las
mujeres partiendo de una interpretación de la desigualdad
como un desajuste entre la cultura emocional generizada y
la gestión de los afectos del dispositivo emprendedor. A partir de tres estudios de caso de programas de formación para
mujeres emprendedoras en España, este artículo analiza los
relatos cruzados de 14 mujeres participantes en estos programas y de 6 formadoras. Se constata la disposición a desplegar
un esfuerzo ilimitado de automodulación afectiva para ajustarse a un modelo androcéntrico y se identifican tres registros
narrativos que sitúan el emprendimiento como un viaje épico,
como una vocación y como una búsqueda lúdica. Cada una de
estas narraciones proporciona un marco interpretativo donde
el esfuerzo sin límites solicitado es resemantizado como cualidad moral (heroísmo, sacrificio, pasión). El artículo analiza
los malestares, ambivalencias y microrresistencias que resultan de un esfuerzo de automodulación subjetiva que expone
a las mujeres a procesos de vulnerabilidad despolitizad
Numerous programs have been set up to support women entrepreneurs on the basis that inequality results from incompatibilities between gendered emotional culture and the affective governmentality of the entrepreneurial paradigm. In the context of Spanish entrepreneurial training programs, this article identifies technologies of the self in young women’s narratives of successful entrepreneurship. Using a crossed-narrative approach, as part of three case studies, we conducted 14 interviews with program participants and 6 with program trainers. The analysis shows that, to overcome their supposed deficiencies, the participants understood that female entrepreneurialism required unlimited efforts to selfmodulate their emotional dispositions. The analysis identified three broad cultural narratives that frame entrepreneurialism as an epic quest, a vocation or calling, and a ludic pursuit of pleasure. Each of these provides an interpretative frame within which the limitless efforts demanded of feminized entrepreneurialism were resemanticized into three moral values that characterized the story protagonists (heroism, sacrifice, passion). The article further explores the vulnerability of young women to the depoliticiza
Numerous programs have been set up to support women entrepreneurs on the basis that inequality results from incompatibilities between gendered emotional culture and the affective governmentality of the entrepreneurial paradigm. In the context of Spanish entrepreneurial training programs, this article identifies technologies of the self in young women’s narratives of successful entrepreneurship. Using a crossed-narrative approach, as part of three case studies, we conducted 14 interviews with program participants and 6 with program trainers. The analysis shows that, to overcome their supposed deficiencies, the participants understood that female entrepreneurialism required unlimited efforts to selfmodulate their emotional dispositions. The analysis identified three broad cultural narratives that frame entrepreneurialism as an epic quest, a vocation or calling, and a ludic pursuit of pleasure. Each of these provides an interpretative frame within which the limitless efforts demanded of feminized entrepreneurialism were resemanticized into three moral values that characterized the story protagonists (heroism, sacrifice, passion). The article further explores the vulnerability of young women to the depoliticiza