Comunicación inmersiva: análisis, tipos y pronóstico. Nuevos horizontes y realidades del periodismo

Abstract

El periodismo inmersivo es un concepto relativamente novedoso dentro del mundo de la comunicación y la empresa informativa. En los años más recientes, se han ido desarrollando tendencias asociadas que han ido fluctuando desde conceptos primigenios como la realidad aumentada o la realidad virtual hasta nuevas tendencias como el holograma, la realidad mixta o el metaverso. Estos conceptos son conocidos a nivel global, pero paradójicamente no han sido definidos de una forma completamente académica para afianzar los vocablos. Actualmente, existen diferencias y conflictos entre los límites de algunas tendencias, por ejemplo, como sucede con la realidad virtual y el vídeo 360, no habiendo sido establecida una línea concreta con los límites entre tendencias, señalando las principales diferencias...

Immersive journalism is pretty much a new concept inside the world of communication and mass media. In the past years, immersive trends have been developed, fluctuating from primitive concepts such as augmented reality or virtual reality to new trends such as holograms, mixed reality, or the metaverse.Although these concepts are well known, paradoxically they have not been defined in a fully academic way to stablish the terminology. Currently, there are differences and conflicts between the limits of some trends, such as virtual reality and 360 video, and a clear line between the trends has not been established. The information industry has joined this development of global immersion, uploading content to specific platforms where immersive products can be exclusively saved. Big media around the world, such as CNN, BBC, El País, or Clarín, have invested in implementing the new trends as part of their audiovisual content in recent years, which has resulted in a renewal and the possibility of modifying the current communication paradigm. At the same time, it has presented a series of complex challenges for the information company, such as the need to produce content and increase its consumption to achieve a minimum that would allow profitability as a result of investment...