eSports Events Trend: A Promising Opportunity for Tourism Offerings

Abstract

eSports events are a groundbreaking phenomenon worldwide. For this reason, this study aims to recognize the potential of eSports as an alternative for tourism events diversification in the city of Guayaquil, Ecuador. Within the methodological framework of an exploratory-descriptive scope, it was proposed to analyze the conditions of eSports events and the tourist perception of them in the selected city. A survey was applied to 384 participants of eSports events (potential tourists), using video game rooms and player community networks throughout Latin America. The instrument used to collect data was a questionnaire available online for six months for further analysis. The principal findings in terms of quality performance of the event, perception of the event, destination image, and satisfaction revealed four vital indicators associated. Event staff, event atmosphere, hospitality, and good feelings about live attendance must be taken into consideration while designing a satisfactory experience to integrate into eSports into the city’s tourism offerings. Attendees also expressed their willingness to return to the city in the future. These results contribute to expanding the scientific literature on the evaluation and management of eSports events for other developing cities and countries.