Sensibility of the customer to the marketing strategies of Nordic companies in Spain: The case of the "Gruen Effect" in Ikea stores

dc.book.title	The challenges of the digital society in the nordic countries and in Spain : democracy, society and culture
dc.contributor.author	Berumen, Sergio A.
dc.contributor.author	Arriaza Ibarra, Karen
dc.date.accessioned	2023-06-16T13:03:42Z
dc.date.available	2023-06-16T13:03:42Z
dc.date.issued	2022
dc.description.department	Depto. de Ciencias de la Comunicación Aplicada
dc.description.faculty	Fac. de Ciencias de la Información
dc.description.refereed	TRUE
dc.description.status	pub
dc.eprint.id	https://eprints.ucm.es/id/eprint/73973
dc.identifier.isbn	9788470749247
dc.identifier.uri	https://hdl.handle.net/20.500.14352/2471
dc.language.iso	eng
dc.page.total	254
dc.publication.place	Madrid
dc.publisher	Fragua
dc.rights.accessRights	open access
dc.subject.cdu	659.1
dc.subject.cdu	658.8
dc.subject.keyword	Marketing
dc.subject.keyword	Ikea
dc.subject.ucm	Publicidad
dc.subject.ucm	Marketing
dc.subject.unesco	6114.01 Publicidad
dc.subject.unesco	5311.05 Marketing (Comercialización)
dc.title	Sensibility of the customer to the marketing strategies of Nordic companies in Spain: The case of the "Gruen Effect" in Ikea stores
dc.type	book part
dspace.entity.type	Publication
relation.isAuthorOfPublication	61b51fc0-f38b-4cb6-a982-7a907bae2f55
relation.isAuthorOfPublication.latestForDiscovery	61b51fc0-f38b-4cb6-a982-7a907bae2f55

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