Culinary destination enchantment: The strategic interplay of local gastronomy in regional tourism development

Abstract

This study delves into the dynamic realm of tourism research, highlighting the significance of local cuisine in destination allure. By leveraging regional food for branding and growth, it enriches visitor experiences while reinforcing regional identity. Utilizing Grounded Theory and Atlas.ti software, the research explores the influence of personal motivations, preferences, and risk perceptions on tourists and food enthusiasts. Through five expert interviews and a thorough literature review, it uncovers nuanced insights into tourists’ attitudes towards culinary tourism. With a particular focus on the Basque region, it underscores the strategic deployment of sensory gastronomic experiences for effective place-branding.