Structural Analysis of the Xinhua Information Agency in the 21st Century

Abstract

A media company or mass media is a communication channel dedicated to in- forming its audience about current facts and events. People need to be informed about political, social, economic, local, international, and other events. This in- formation can be used to make business and governmental decisions, to influence the way we see the eyes of the environment we live in, and to allow us to remain cognizant of what is happening in the world. The investigation of the structural and commercial strategies applied by Xinhua during the last 20 years allowed us to reach the main objective of this study, which could reveal a company with a long history of more than 90 years, able to evolve and adapt to its environment, to changes in the media and to new technologies, so as to be able to compete inter- nationally with other institutions in the world. This research has enabled us to find some data of great value to academics in terms of technological breakthroughs generated by media, information agencies and Internet communication technologies.