An analysis of pro-vaccine and anti-vaccine information on social networks and the internet: Visual and emotional patterns

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dc.contributor.authorMartínez Martínez, Luz
dc.contributor.authorCuesta Cambra, Ubaldo Armando
dc.contributor.authorNiño González, José Ignacio
dc.date.accessioned2024-02-06T11:21:51Z
dc.date.available2024-02-06T11:21:51Z
dc.date.issued2019-05-03
dc.description.abstractThe communication of information about vaccines and anti-vaccines is analyzed through the monitoring of issuers, news sites, groups, and messages in social networks. We also investigate the effects of information on people´s attention, emotion, and engagement, which were analyzed using eye tracking, galvanic skin response (GSR) and facial expression methods. Results: the flow of communication was not constant, both in the press and on web sites (376 news in 2015, 74 in 2016, 69 in 2017 and, 268 in 2018); posts were informative and neutral; and 80% came from non-professional sources (only 17% were written by a journalist and 3% by a health specialist). On social networks, anti-vaccine Facebook messages and groups were identified, and a mapping of influencers is presented. Analysis of the temporal evolution (years 2015 to 2018) of communicative flows showed that anti-vaccine posts decreased. Gender differences appeared in the visual exploration of information sources and in the provoked emotion responses (GSR and facial expression). In pro-vaccine pages women looked at the headline first, while men looked at the photograph. Emotional responses and engagement did not show differences between anti-vaccine and pro-vaccine web sites. No differences were found in the emotion provoked (GSR) between both website types: anti-vaccination persuasion occurred via cognitive, not emotional, methods by using heuristics (e.g., conspiracy theories). Emotional responses and engagement did not show differences between pro-vaccine and anti-vaccine web sites.
dc.description.departmentDepto. de Teorías y Análisis de la Comunicación
dc.description.facultyFac. de Ciencias de la Información
dc.description.refereedTRUE
dc.description.statuspub
dc.identifier.citationCuesta-Cambra, U., Martí­nez-Martí­nez, L., & Niño-González, J.-I. (2019). An analysis of pro-vaccine and anti-vaccine information on social networks and the internet: Visual and emotional patterns. Profesional De La información Information Professional, 28(2). https://doi.org/10.3145/epi.2019.mar.17
dc.identifier.doi10.3145/epi.2019.mar.17
dc.identifier.essn1699-2407
dc.identifier.issn1386-6710
dc.identifier.officialurlhttps://revista.profesionaldelainformacion.com/index.php/EPI/article/view/epi.2019.mar.17
dc.identifier.urihttps://hdl.handle.net/20.500.14352/99386
dc.issue.number2
dc.journal.titlePofresional de la informción
dc.language.isoeng
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internationalen
dc.rights.accessRightsopen access
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject.cdu004.78:316.77
dc.subject.keywordVaccines
dc.subject.keywordInternet
dc.subject.keywordSocial networks
dc.subject.keywordPublic health
dc.subject.keywordAnti-vaccines
dc.subject.keywordAnti-vaxxers
dc.subject.keywordHealth information
dc.subject.keywordHealth communication
dc.subject.keywordInfluencers
dc.subject.keywordEye-tracking
dc.subject.keywordFacial expression
dc.subject.keywordGalvanic skin response
dc.subject.keywordGSR
dc.subject.ucmCiencias de la Información
dc.subject.unesco6308 Comunicaciones Sociales
dc.titleAn analysis of pro-vaccine and anti-vaccine information on social networks and the internet: Visual and emotional patterns
dc.typejournal article
dc.type.hasVersionVoR
dc.volume.number28
dspace.entity.typePublication
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