Análisis del crowdfunding en España: una nueva herramienta social para fomentar la sostenibilidad

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Facultad de Ciencias Económicas y Empresariales. Escuela de Estudios Cooperativos
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El objetivo de este documento es analizar el papel del crowdfunding en España orientado a financiar actividades con impacto positivo, tanto social como ecológico, primero a través del marco teórico, y, posteriormente a través de un análisis de la situación del sector en España. A través de los resultados procedentes de un cuestionario estructurado se muestra la taxonomía del sector en España, se analiza su evolución, así como rentabilidades, riesgos y oportunidades que brinda, tanto para emprendedores como para inversores. No cabe duda que a través de la colectividad Internet está jugando un papel decisivo para que sea la propia sociedad la que se convierta en un nuevo agente decisor que diseñe su propio destino. Después de la revisión, en línea con el maro teórico, encontramos que el crowdfunding resulta ser una herramienta muy útil para conseguir un desarrollo basado en la sostenibilidad. Los nuevos inversores y emprendedores, a través de las plataformas de crowdfunding, están cambiando el viejo paradigma de un agente inversor, sin escrúpulos, a otro que es social y emocionalmente responsable, capaz de crear un círculo virtuoso en el que el desarrollo económico y las mejoras en el entorno, tanto sociales como medioambientales se retroalimentan y posibilitan un desarrollo económico más sostenible y justo.
The objective of this document is to analyze the role of crowdfunding in Spain oriented to finance activities with positive impact: social and ecological. First, throughout a review of the theoretical framework, second, across an analysis about the situation of the sector in Spain resulting from a structured questionnaire, answered by the crowdfunding plataforms’ managers. The article analyzes the taxonomy of the sector in Spain, its evolution, as well as the profitability, risks and opportunities that it offers to entrepreneurs and investors. There is no doubt that Internet is playing a decisive role transforming the society in a new economic-decision agent that designs its own destiny. After the review, in line with the theoretical frame work, the article concludes that crowdfunding turns out to be a very useful tool to achieve growth based on sustainability. This phenomenon is changing the old paradigm of the investors, from an agent without scruples, to one other that is socially and emotionally responsible, being able to create a virtuous circle in which economic profitability and improvements on its environment are feed-back.
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