Diferencias informativas en los perfiles de TikTok de A3N, Ac2ality y RTVE Noticias: el caso de la foto de Kate Middleton
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2024
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Universidad Miguel Hernández
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López Frías C. Diferencias informativas en los perfiles de TikTok de A3N y AC2ALITY: el caso de la foto de Kate Middleton. MHJournal [Internet]. 2024 Jul. 31 [cited 2025 Dec. 12];15:473-94. Available from: https://revistas.innovacionumh.es/index.php/mhcj/article/view/2566
Abstract
El ecosistema mediático afronta la aparición de las redes sociales como un nuevo escenario en el terreno informativo. En ese nuevo ecosistema la forma en la que las nuevas generaciones consumen noticias se ha trasladado a las redes sociales y, al mismo tiempo, ha variado la forma en que se convierten en comunicadores. A través de un estudio de caso compararemos las diferencias comunicativas entre un medio nativo digital y un medio tradicional adaptado a la red social TikTok para ver las claves del éxito de determinados vídeos sobre otros, las diferencias comunicativas y de forma de ambos perfiles. La investigación se apoya en una revisión de dos perfiles mediáticos, Antena 3 Noticias y Ac2ality, y los vídeos respecto al caso que nos ocupa. Los resultados del trabajo sugieren ciertas diferencias comunicativas entre un medio nativo de TikTok y un medio mixto, que utiliza, por un lado, su informativo de televisión para su perfil y, por otro, crea contenido específico para la red social
The media ecosystem faces the emergence of social networks as a relatively recent scenario in the information field. In this ecosystem, the way in which new generations consume news has moved to social networks and, at the same time, the way in which they become communicators has changed. Through a very limited case study, we will compare the communicative differences between a native digital medium and two traditional media adapted to the TikTok social network to see the keys to the success of certain videos over others, the communicative and form differences of both. profiles. The investigation is supported by a review of two media profiles, Antena 3 Noticias, Ac2ality and Rtve Noticias, and the videos regarding the case at hand. The results of the work suggest certain communicative differences between the three media, a native TikTok media and a mixed media, which uses, on the one hand, its television news for its profile and, on the other, creates specific content for the social network and another medium that only uses the content broadcast on television.
The media ecosystem faces the emergence of social networks as a relatively recent scenario in the information field. In this ecosystem, the way in which new generations consume news has moved to social networks and, at the same time, the way in which they become communicators has changed. Through a very limited case study, we will compare the communicative differences between a native digital medium and two traditional media adapted to the TikTok social network to see the keys to the success of certain videos over others, the communicative and form differences of both. profiles. The investigation is supported by a review of two media profiles, Antena 3 Noticias, Ac2ality and Rtve Noticias, and the videos regarding the case at hand. The results of the work suggest certain communicative differences between the three media, a native TikTok media and a mixed media, which uses, on the one hand, its television news for its profile and, on the other, creates specific content for the social network and another medium that only uses the content broadcast on television.