Descripción y análisis del uso de WhatsApp como canal de difusión de noticias: el caso de Antena 3 Noticias e Informativos Telecinco
Loading...
Full text at PDC
Publication date
2025
Advisors (or tutors)
Editors
Journal Title
Journal ISSN
Volume Title
Publisher
Universidad CEU San Pablo
Citations
Exportar
Citation
Cortés Quesada, J. A., & Abellán Guzmán , C. . (2025). Descripción y análisis del uso de WhatsApp como canal de difusión de noticias: el caso de Antena 3 Noticias e Informativos Telecinco. Doxa Comunicación. Revista Interdisciplinar De Estudios De Comunicación Y Ciencias Sociales, 41. https://doi.org/10.31921/doxacom.n42a2724
Abstract
Este trabajo analiza el uso de WhatsApp como canal de difusión de noticias por parte de Antena 3 Noticias e Informativos Telecinco. Los objetivos incluyen examinar los criterios de uso de los canales de difusión en WhatsApp y explorar las características de las noticias publicadas y las reacciones de los usuarios. Se sigue una metodología basada en un análisis cuantitativo de contenido en el que se examinan 467 noticias publicadas entre octubre de 2023 y enero de 2024 y se utilizan variables como tipo de noticia, ámbito geográfico y reacciones de los usuarios. Los resultados indican una tendencia hacia la publicación de noticias de ámbito nacional, con diferencias significativas en la distribución de noticias locales e internacionales. Antena 3 publica más noticias de última hora, mientras que Informativos Telecinco destaca en el uso de autopromoción. Las noticias de contenido político generan mayor cantidad de reacciones de los usuarios. Se concluye que, aunque WhatsApp se consolida como un canal efectivo de difusión, para maximizar su potencial es necesario un mayor uso de recursos audiovisuales y una estrategia mejor definida .Se constata que ambos medios de comunicación tienden a utilizar WhatsApp de manera conservadora y desaprovechan las funciones interactivas de la plataforma.
This work analyses the use of WhatsApp as a news dissemination channel by Antena 3 Noticias and Informativos Telecinco. The objectives include examining the usage criteria of dissemination channels on WhatsApp and exploring the characteristics of the published news, in addition to studying user reactions. To achieve these objectives, a methodology is followed based on a quantitative content analysis in which 467 news items published between October 2023 and January 2024 are examined, and variables such as type of news, geographical scope and user reactions are used. The results of this work indicate a trend towards the publication of national news, with significant differences in the distribution of local and international news. Antena 3 Noticias publishes more breaking news, while Informativos Telecinco stands out in the use of self-promotion. Additionally, news with political content generates a greater number of reactions from users. It is concluded that although WhatsApp is consolidating itself as an effective dissemination channel, to maximise its potential, greater use of audiovisual resources and a better-defined strategy are necessary. Finally, it is noted that both media outlets tend to use WhatsApp conservatively and do not take advantage of the interactive functions of the platform.
This work analyses the use of WhatsApp as a news dissemination channel by Antena 3 Noticias and Informativos Telecinco. The objectives include examining the usage criteria of dissemination channels on WhatsApp and exploring the characteristics of the published news, in addition to studying user reactions. To achieve these objectives, a methodology is followed based on a quantitative content analysis in which 467 news items published between October 2023 and January 2024 are examined, and variables such as type of news, geographical scope and user reactions are used. The results of this work indicate a trend towards the publication of national news, with significant differences in the distribution of local and international news. Antena 3 Noticias publishes more breaking news, while Informativos Telecinco stands out in the use of self-promotion. Additionally, news with political content generates a greater number of reactions from users. It is concluded that although WhatsApp is consolidating itself as an effective dissemination channel, to maximise its potential, greater use of audiovisual resources and a better-defined strategy are necessary. Finally, it is noted that both media outlets tend to use WhatsApp conservatively and do not take advantage of the interactive functions of the platform.