La pandemia en imágenes: análisis de discursos visuales
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Publication date
2025
Authors
Advisors (or tutors)
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Publisher
Universidad de Magallanes
Citation
Yáñez-Martínez, B. (2025). La pandemia en imágenes: análisis de discursos visuales. En González Vida, M. R. y Trabucco Zerán, S. (Eds.). Pensar lo invisible. Arte, Ilustración y Cultura Visual en Educación (pp. 143-148). Punta Arenas: Universidad de Magallanes.
Abstract
La pandemia nos ha dejado una muestra muy diversa de discursos visuales de gran interés comunicativo. Para este estudio se ha realizado una selección que haga posible abarcar su análisis. El objetivo es establecer una propuesta de organización de esta diversidad comunicativa que permita continuar la recopilación, el estudio y clasificación más allá de la muestra, para futuras aplicaciones en el aula. Los casos estudiados nos permiten establecer las funciones informativa, crítica, humorística y de homenaje. Podemos concluir que la función del discurso visual tiene una relación directa con el medio que utiliza el autor para la difusión.
The pandemic has yielded a diverse sample of visual discourses of significant interest in the field of communication. For this study, a selection has been made in order to enable them to be analyzed. The aim of this study is to propose an approach to the organization of this communicative diversity that would allow further compilation, study and classification beyond the current sample, with a view to future applications in classroom settings. The cases studied establish informative, critical, humoristic and celebratory functions. We can conclude that the role of the visual discourse is directly related to the medium used by the author to disseminate it.
The pandemic has yielded a diverse sample of visual discourses of significant interest in the field of communication. For this study, a selection has been made in order to enable them to be analyzed. The aim of this study is to propose an approach to the organization of this communicative diversity that would allow further compilation, study and classification beyond the current sample, with a view to future applications in classroom settings. The cases studied establish informative, critical, humoristic and celebratory functions. We can conclude that the role of the visual discourse is directly related to the medium used by the author to disseminate it.