Influence of The Beatles' musical rhetoric in jingles and advertising
| dc.contributor.author | Álvarez Ruiz, Xose Antón | |
| dc.date.accessioned | 2023-06-19T13:22:44Z | |
| dc.date.available | 2023-06-19T13:22:44Z | |
| dc.date.issued | 2013-02-01 | |
| dc.description.abstract | This article explores the way in which advertising jingles have been influenced by the music of The Beatles. For this purpose, descriptive, comparative and diachronic methodology was used. After briefly studying the history and importance of advertising jingles, we have analyzed some of the characteristics of The Beatles’ songs and their similarities to advertising jingles. The article also studies the solely musical theme recorded by the Beatles in their professional career for advertising purposes. | |
| dc.description.department | Depto. de Ciencias de la Comunicación Aplicada | |
| dc.description.faculty | Fac. de Ciencias de la Información | |
| dc.description.refereed | TRUE | |
| dc.description.status | pub | |
| dc.eprint.id | https://eprints.ucm.es/id/eprint/24091 | |
| dc.identifier.doi | 10.7195/ri14.v11i1.558 | |
| dc.identifier.issn | 1697 - 8293 | |
| dc.identifier.officialurl | http://www.icono14.net/ojs/index.php/icono14 | |
| dc.identifier.relatedurl | http://www.icono14.net/ojs/index.php/icono14/article/view/558 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14352/33426 | |
| dc.issue.number | 1 | |
| dc.journal.title | Icono 14 | |
| dc.language.iso | eng | |
| dc.page.final | 161 | |
| dc.page.initial | 139 | |
| dc.publisher | Francisco García y Manuel Gertrudix / Asociación científica ICONO14 | |
| dc.rights.accessRights | open access | |
| dc.subject.cdu | 659.1:78 | |
| dc.subject.keyword | Beatles and advertising | |
| dc.subject.keyword | Jingles and pop music | |
| dc.subject.keyword | Music and advertising | |
| dc.subject.ucm | Compositores | |
| dc.subject.ucm | Comunicación audiovisual | |
| dc.subject.ucm | Movimientos sociales | |
| dc.subject.ucm | Publicidad | |
| dc.subject.ucm | Industria discográfica | |
| dc.subject.ucm | Cultura popular | |
| dc.subject.ucm | Investigación social | |
| dc.subject.ucm | Radio | |
| dc.subject.ucm | Comunicación social | |
| dc.subject.unesco | 5906.06 Conflictos Sociales | |
| dc.subject.unesco | 6114.01 Publicidad | |
| dc.subject.unesco | 5101 Antropología Cultural | |
| dc.subject.unesco | 3325.01 Radiodifusión, Sonido y Televisión | |
| dc.subject.unesco | 6308 Comunicaciones Sociales | |
| dc.title | Influence of The Beatles' musical rhetoric in jingles and advertising | |
| dc.type | journal article | |
| dc.volume.number | 11 | |
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| dspace.entity.type | Publication | |
| relation.isAuthorOfPublication | c6bbd3b9-83cb-43af-8673-499544477b0e | |
| relation.isAuthorOfPublication.latestForDiscovery | c6bbd3b9-83cb-43af-8673-499544477b0e |
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