Influence of The Beatles' musical rhetoric in jingles and advertising

Abstract

This article explores the way in which advertising jingles have been influenced by the music of The Beatles. For this purpose, descriptive, comparative and diachronic methodology was used. After briefly studying the history and importance of advertising jingles, we have analyzed some of the characteristics of The Beatles’ songs and their similarities to advertising jingles. The article also studies the solely musical theme recorded by the Beatles in their professional career for advertising purposes.