Navigating the Landscape of Artificial Intelligence: Computing with Words in Marketing
Loading...
Official URL
Full text at PDC
Publication date
2024
Advisors (or tutors)
Journal Title
Journal ISSN
Volume Title
Publisher
World Scientific
Citations
Exportar
Citation
Shu, Z. and Carrasco, R.A. (2024) ‘Navigating the Landscape of Artificial Intelligence: Computing with Words in Marketing’, en World Scientific Proceedings Series on Computer Engineering and Information Science: Intelligent Management of Data and Information in Decision Making. Singapore: World Scientific, pp. 437–444. Available at: https://doi.org/10.1142/9789811294631_0054
Abstract
Artificial Intelligence (AI) is increasingly playing a vital role and transforming our lives. Explainable AI is promoted by the concept of Computing with Words (CWW), which uses a human-like analytical framework to interpret and process information. In marketing, it is crucial to transform ambiguous information from customer feedback or expert knowledge into interpretable information for effective decision-making and the creation of marketing strategies. This chapter aims to explore the application of the 2-tuple linguistic model, a widely used methodology for CWW, in the field of marketing. Through a systematic exploration of articles published from 2000 to 2003, this chapter identifies areas of investigation worthy of further exploration and analysis.