Relación entre televisión e internet en las series de ficción españolas emitidas en prime-time

Abstract

This research focuses on the development and evolution of the TV series since the appearance of Internet. The main target of this work is to study the relationship between the TV series and the Internet. TV series have become a highly professional TV product since the last decade of the XXth century, and it achieves a very high audience on TV channels. Since the arrival of Internet, TV series have stopped being exclusively a TV content to turn into multimedia products. With this new way of dissemination of the fiction, channels have found a good way of increasing the income generated by publicity. Internet has also changed the way people watch fiction series. The audience experiences TV in a different and enriched way. Not only they can watch the series whenever they wish and on the screen of their preference, but they can also comment on the series in different fora and social networks. Given that TV series have a high reputation as media contents, advertisers invest important resources in them. Internet has brought about important changes in publicity, in particular in the ways publicity is conveyed to the public, creating new formats and contents, especially on TV series. This research takes as underlying hypothesis the assumption that the convergence of TV and Internet affects the audiovisual fiction in two ways: in the conception of the product itself; and in the production and reception processes as well as in the publicity. This research contributes an important amount of empiric material that is enough to understand the new production processes in TV series since the appearance of Internet. Furthermore, it opens up new research lines in production processes of TV series as transmedia contents.