Relaciones Públicas entre 1940 y 1960: imagen del franquismo
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2024
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Caldevilla-Domínguez, D., & Barrientos-Báez, A. (2024). Relaciones Públicas entre 1940 y 1960: imagen del franquismo. Aportes. Revista De Historia Contemporánea, 39(115). Recuperado a partir de https://www.revistaaportes.com/index.php/aportes/article/view/847
Abstract
El presente artículo pretende analizar los hitos cimeros del franquismo desde la perspectiva de las Relaciones Públicas entre las décadas de los 40 y 60 del siglo XX, como medio de comprender la evolución del Régimen y su necesidad de regular las Relaciones Públicas como herramienta de poder. Citaremos algunas de las técnicas persuasivas históricamente importantes que ya se pusieron al servicio de la propaganda del Régimen. Buscaremos los puntos de encuentro entre la necesidad de consolidación intelectual del franquismo, surgido de una sublevación militar, con la necesidad de constituir un poder legítimo. Repasaremos desde los campos del asociacionismo, de la legislación y académico los grandes momentos para el avance de las Relaciones Públicas españolas en su época inicial, de la que el pronto-franquismo es parte señalada. Abordaremos el desarrollo de las Relaciones Públicas en España desde la perspectiva de la Publicidad, por un lado, y de la Propaganda por otro, concluyendo que ambas fueron claves para consolidar las instituciones franquistas.
This article aims to analyze the top milestones of the Franco regime, from the perspective of Public Relations between the decades of the 40s and 60s of the 20th century, as a means of understanding the evolution of the Regime and its need to regulate Public Relations as a tool of power. We will cite some of the historically important persuasive techniques that were put at the service of the Regime’s propaganda. We will search for the meeting points between the need for intellectual consolidation of the Franco regime, arising from a military uprising, and it is needed to constitute a legitimate power. We will review from the fields of associationism, legislation and academia, the great moments for the advancement of Spanish Public Relations in its initial period, of which the early-Franco regime is a remarkable part. And we will address the development of Public Relations in Spain from the perspective of advertising on the one hand, and propaganda on the other, concluding that both were key to consolidating Franco’s institutions.
This article aims to analyze the top milestones of the Franco regime, from the perspective of Public Relations between the decades of the 40s and 60s of the 20th century, as a means of understanding the evolution of the Regime and its need to regulate Public Relations as a tool of power. We will cite some of the historically important persuasive techniques that were put at the service of the Regime’s propaganda. We will search for the meeting points between the need for intellectual consolidation of the Franco regime, arising from a military uprising, and it is needed to constitute a legitimate power. We will review from the fields of associationism, legislation and academia, the great moments for the advancement of Spanish Public Relations in its initial period, of which the early-Franco regime is a remarkable part. And we will address the development of Public Relations in Spain from the perspective of advertising on the one hand, and propaganda on the other, concluding that both were key to consolidating Franco’s institutions.