Metodologías de investigación y usos de la inteligencia artificial aplicada al periodismo
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2024
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Raúl Eguizabal
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Mateos Abarca, J., & Gamonal Arroyo, R. (2024). Metodologías de investigación y usos de la inteligencia artificial aplicada al periodismo. Comunicación & Métodos, 6(1), 90-107. https://doi.org/10.35951/v6i1.220
Abstract
La inteligencia artificial (IA) está revolucionando diversos campos, incluido el periodismo. Cada vez más empresas informativas están utilizando la IA para mejorar sus procesos de producción y distribución de contenido. Esto ha llevado a un cambio en la forma en que se generan y consumen las noticias. Como tecnología innovadora, la IA tiene múltiples usos como herramienta de trabajo en los medios de comunicación. Las metodologías de análisis de estas nuevas tecnologías son un punto de partida que permite abordar una investigación adecuada del objeto de estudio que se pretende analizar; por ello, una revisión de estas metodologías se observa necesaria. En este trabajo exploraremos qué metodologías son válidas para analizar esta realidad y cómo la inteligencia artificial se aplica al periodismo, transformando la forma en que se producen y distribuyen los contenidos. Así mismo, las capacidades de dicha tecnología permiten un abanico de funcionalidades que ayudan al periodista a realizar su labor. El estudio de estas capacidades y sus limitaciones es considerado oportuno para entender las metodologías susceptibles de uso sobre esta innovadora área de conocimiento.
Artificial intelligence (AI) is revolutionising various fields, including journalism. More and more news companies are using AI to improve their content production and distribution processes. This has led to a change in the way news is generated and consumed. As an innovative technology, AI has multiple uses as a tool for media work. The methodologies of analysis of these new technologies are a starting point that allows for an adequate investigation of the object of study to be analysed; therefore, a review of these methodologies is necessary. In this paper we will explore which methodologies are valid for analysing this reality and how artificial intelligence is applied to journalism, transforming the way in which content is produced and distributed. Likewise, the capabilities of this technology allow a range of functionalities that help journalists to carry out their work. The study of these capabilities and their limitations is considered timely in order to understand the methodologies that can be used in this innovative area of knowledge.
Artificial intelligence (AI) is revolutionising various fields, including journalism. More and more news companies are using AI to improve their content production and distribution processes. This has led to a change in the way news is generated and consumed. As an innovative technology, AI has multiple uses as a tool for media work. The methodologies of analysis of these new technologies are a starting point that allows for an adequate investigation of the object of study to be analysed; therefore, a review of these methodologies is necessary. In this paper we will explore which methodologies are valid for analysing this reality and how artificial intelligence is applied to journalism, transforming the way in which content is produced and distributed. Likewise, the capabilities of this technology allow a range of functionalities that help journalists to carry out their work. The study of these capabilities and their limitations is considered timely in order to understand the methodologies that can be used in this innovative area of knowledge.