Global racalls and their impact on leading positions
| dc.conference.date | 10-11 Dic 2020 | |
| dc.conference.title | I Congreso Internacional Nodos del Conocimiento 2020 "Universidad, innovación e investigación ante el horizonte 2030". | |
| dc.contributor.author | Rángel Pérez, Celia | |
| dc.contributor.author | López Martínez, Gema | |
| dc.date.accessioned | 2026-02-02T10:47:37Z | |
| dc.date.available | 2026-02-02T10:47:37Z | |
| dc.date.issued | 2020-12 | |
| dc.description.abstract | The purpose of this article is to analyse well-known product crises suffered by four brands worldwide. They have led to recalls, free product repairs and even to a complete withdrawal of a product from the market. In some cases, only a specific market was affected, while in others the impact was a worldwide one. | |
| dc.description.department | Depto. de Marketing | |
| dc.description.faculty | Fac. de Comercio y Turismo | |
| dc.description.refereed | TRUE | |
| dc.description.status | pub | |
| dc.identifier.citation | Rangel, C. y López, G. (10 y 11 de diciembre de 2020). Global recalls and their impact on leading positions [video]. I Congreso Internacional Nodos del Conocimiento 2020 «Universidad, innovación e investigación ante el horizonte 2030». https://2020.nodos.org/ponencia/global-recalls-and-their-impact-on-leading-positions/ | |
| dc.identifier.isbn | 978-84-18167-39-3 | |
| dc.identifier.officialurl | https://2020.nodos.org/ponencia/global-recalls-and-theirimpact-on-leading-positions/ | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14352/131328 | |
| dc.language.iso | eng | |
| dc.page.final | 654 | |
| dc.page.initial | 654 | |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | en |
| dc.rights.accessRights | open access | |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.subject.cdu | 658.8 | |
| dc.subject.keyword | Crisis communication; Product crisis management; Recalls | |
| dc.subject.ucm | Marketing | |
| dc.subject.unesco | 5311.05 Marketing (Comercialización) | |
| dc.title | Global racalls and their impact on leading positions | |
| dc.type | conference output | |
| dc.type.hasVersion | AM | |
| dspace.entity.type | Publication | |
| relation.isAuthorOfPublication | 8db84a51-85ed-4b69-a167-30a0a6ed8a53 | |
| relation.isAuthorOfPublication | a15600cb-ce76-437a-9975-f08c5b398f95 | |
| relation.isAuthorOfPublication.latestForDiscovery | a15600cb-ce76-437a-9975-f08c5b398f95 |
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