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Global racalls and their impact on leading positions

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https://2020.nodos.org/ponencia/global-recalls-and-theirimpact-on-leading-positions/

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2020

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https://hdl.handle.net/20.500.14352/131328

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Rangel, C. y López, G. (10 y 11 de diciembre de 2020). Global recalls and their impact on leading positions [video]. I Congreso Internacional Nodos del Conocimiento 2020 «Universidad, innovación e investigación ante el horizonte 2030». https://2020.nodos.org/ponencia/global-recalls-and-their-impact-on-leading-positions/

Abstract

The purpose of this article is to analyse well-known product crises suffered by four brands worldwide. They have led to recalls, free product repairs and even to a complete withdrawal of a product from the market. In some cases, only a specific market was affected, while in others the impact was a worldwide one.

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Marketing

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5311.05 Marketing (Comercialización)

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