La publicidad nativa y su impacto en el consumidor
| dc.contributor.author | Pedreño Santos, Ana | |
| dc.date.accessioned | 2025-11-13T09:41:03Z | |
| dc.date.available | 2025-11-13T09:41:03Z | |
| dc.date.issued | 2025-01-16 | |
| dc.description.department | Depto. de Marketing | |
| dc.description.faculty | Fac. de Ciencias Económicas y Empresariales | |
| dc.description.refereed | TRUE | |
| dc.description.status | pub | |
| dc.identifier.doi | 10.63083/lamec.2025.03.aps | |
| dc.identifier.issn | 3045-7114 | |
| dc.identifier.officialurl | https://doi.org/10.63083/lamec.2025.03.aps | |
| dc.identifier.relatedurl | https://lamecedoradivulga.com/la-publicidad-nativa-y-su-impacto-en-el-consumidor/ | |
| dc.identifier.uri | https://hdl.handle.net/20.500.14352/126060 | |
| dc.journal.title | La Mecedora Divulga | |
| dc.language.iso | spa | |
| dc.publisher | Asociación Mens et Corda | |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 International | en |
| dc.rights.accessRights | open access | |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.subject.keyword | Publicidad nativa | |
| dc.subject.ucm | Ciencias Sociales | |
| dc.subject.unesco | 6114.01 Publicidad | |
| dc.title | La publicidad nativa y su impacto en el consumidor | |
| dc.type | journal article | |
| dc.type.hasVersion | VoR | |
| dspace.entity.type | Publication | |
| relation.isAuthorOfPublication | 578ef82c-d1af-4f2a-8bd1-1d33c1d36684 | |
| relation.isAuthorOfPublication.latestForDiscovery | 578ef82c-d1af-4f2a-8bd1-1d33c1d36684 |
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