Knocking on the Doors of Perception: Neuroacoustics in Marketing and Tourism. A Comparative Systematic Literature Review and Bibliometric Analyses

Abstract

This research is the first comprehensive analysis that thoroughly examines the emerging discipline of neuroacoustics in marketing and marketing tourism. Neuroacosutics combines neuroscience and acoustics to fully understand the effect of these signals on humans’ behaviour and decision-making processes. Employing two systematic literature reviews and bibliometric analyses, this study explains neuroacoustics discipline in a comparative examination within marketing and marketing tourism domains. By bridging the existing gaps, such as the recognition of neuroacoustics as a discipline, tracing its academic evolution, and identifying emerging trends, this research underscores the interdisciplinary nature of neuroacoustics and its relevance in shaping managerial capabilities and strategic decision-making processes.