The translation of cultural references of Spanish wines in English websites

Abstract

ABSTRACT: The wine sector in Spain constitutes an important source of income and depends largely on foreign trade. As it will be shown in the following paper, cultural references are often used to render commercial texts about wine more appealing, creating a certain image of Spain abroad. Thus, an analysis of three texts from an English commercial website will be carried out, in order to observe the translation procedures used to transfer «realia» related to wine to approach Spanish wine culture to a British English audience. This will eventually allow us to determine the best translation procedures for cultural references in this type of texts, which could in turn be useful for commercial texts produced in Spain that need to be translated in English.