La CNN como eje del periodismo inmersivo en la empresa informativa
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2024
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Historia de los Sistemas Informativos (HISIN)
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Lavilla Muñoz, D. J., & Sánchez Franco, V. (2024). La CNN como eje del periodismo inmersivo en la empresa informativa. European Public & Social Innovation Review, 9, 1–19. https://doi.org/10.31637/epsir-2024-360
Abstract
En la presente investigación se centra el objetivo en los nuevos retos del periodismo inmersivo a través del caso de la cadena norteamericana CNN. La revisión teórica ofrece una nueva perspectiva del contexto actual con la llegada de nuevas tendencias como el holograma, que están cambiando el devenir de la inmersión a nivel global. Esto, unido a la crisis socioeconómica por la pandemia de COVID-19 ha generado grandes retos que la empresa informativa ha de superar. Metodología: . Mediante el uso del análisis de contenido cuantitativo en el marco práctico, se ha generado una aproximación al medio CNN que busque explicar de manera más precisa ese cambio de rumbo. Resultados: Los resultados muestran un cambio de paradigma en el uso de las tendencias immersivas. Discusión: Nuevas tendencias como el holograma están sustituyendo a los primeros modelos inmersivos. Conclusiones: Se concluye que ese cambio de rumbo se debe a la inclusión acelerada de nuevas tendencias, pero que a su vez supone una gran oportunidad para la empresa informativa, teniendo no sólo que producir más sino también contenidos asociados a esas nuevas tendencias.
This research focuses on the new challenges of immersive journalism through the case of the North American network CNN. The theoretical review provides a new perspective on the current context with the arrival of new trends such as hologram, which are changing the course of global immersion. This, coupled with the socio-economic crisis caused by the COVID-19 pandemic, has created significant challenges that the news company must overcome. Methodology: Using quantitative content analysis in a practical framework, an approach to CNN has been created to explain better this change in direction. Results: The results show a change in the paradigm of the use of immersive trendings. Discussions: new trends such as hologram are replacing the first immersive trends. Conclusions: It is concluded that this direction change is due to the accelerated inclusion of new immersive trends, but it also represents a great opportunity for the media business, as they not only have to produce more but also develop content associated with these new trends.
This research focuses on the new challenges of immersive journalism through the case of the North American network CNN. The theoretical review provides a new perspective on the current context with the arrival of new trends such as hologram, which are changing the course of global immersion. This, coupled with the socio-economic crisis caused by the COVID-19 pandemic, has created significant challenges that the news company must overcome. Methodology: Using quantitative content analysis in a practical framework, an approach to CNN has been created to explain better this change in direction. Results: The results show a change in the paradigm of the use of immersive trendings. Discussions: new trends such as hologram are replacing the first immersive trends. Conclusions: It is concluded that this direction change is due to the accelerated inclusion of new immersive trends, but it also represents a great opportunity for the media business, as they not only have to produce more but also develop content associated with these new trends.