Pornhub searches during the Covid-19 pandemic

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https://www.tandfonline.com/doi/abs/10.1080/23268743.2021.1882880

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2021

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Taylor & Francis
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https://hdl.handle.net/20.500.14352/130887

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Cerdán Martínez, V., Villa-Gracia, D., & Deza, N. (2021). Pornhub searches during the Covid-19 pandemic. Porn Studies, 8(3), 258–269. https://doi.org/10.1080/23268743.2021.1882880

Abstract

The SARS-CoV-2 virus was rst registered in the Chinese city of Wuhan in December 2019. Its subsequent spread to Europe, America and the rest of the world has generated hundreds of thousands of infections and deaths. It was at this moment when the porn website Pornhub o ered free Premium services for 15 days with the slogan‘Let’s help atten the curve’, encouraging citizens to stay at home to reduce the infection and death counts. This article investigates the repercussions that the Covid-19 pandemic has had on the searches of pornography. Pornhub and Google Trends data were used to compare global search tra c between March and May 2020 with the same period in 2019 through regression analysis. The results demonstrate a correlation (R2 = 1) in the increase in Pornhub searches by women and men during the pandemic compared to the same dates in 2019.

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Ciencias Sociales, Redes, Audiencia y difusión de los medios, Internet (Ciencias de la Información)

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62 Ciencias de las Artes y las Letras, 6306.07 Sociología de Los Medios de Comunicación de Masas

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