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Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior

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http://dx.doi.org/10.3390/su9091663

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Publication date

2017

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Multidisciplinary Digital Publishing Institute (MDPI)
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https://hdl.handle.net/20.500.14352/18867

Citation

Ramos González, M. M., Rubio Andrés, M. M. & Sastre Castillo, M. Á. «Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior». Sustainability, vol. 9, n.o 9, septiembre de 2017, p. 1663. www.mdpi.com, https://doi.org/10.3390/su9091663.

Abstract

This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data for 104 large Spanish firms defined as sustainable by the Corporate Reputation Business Monitor (MERCO) ranking.

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UCM subjects

Administración de empresas, Ética

Unesco subjects

5311 Organización y Dirección de Empresas, 71 Ética

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