Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior

Ramos González, María Del Mar; Rubio Andrés, María De Las Mercedes; Sastre Castillo, Miguel Ángel

Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior

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Official URL

http://dx.doi.org/10.3390/su9091663

Publication date

2017

Authors

Ramos González, María Del Mar

Rubio Andrés, María De Las Mercedes

Sastre Castillo, Miguel Ángel

Publisher

Multidisciplinary Digital Publishing Institute (MDPI)

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URI

https://hdl.handle.net/20.500.14352/18867

Citation

Ramos González, M. M., Rubio Andrés, M. M. & Sastre Castillo, M. Á. «Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior». Sustainability, vol. 9, n.o 9, septiembre de 2017, p. 1663. www.mdpi.com, https://doi.org/10.3390/su9091663.

Abstract

This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data for 104 large Spanish firms defined as sustainable by the Corporate Reputation Business Monitor (MERCO) ranking.