Lavender fields in Spain. Tourism articulation of imaginaries from a Provençal Mediterranean oneiric

Abstract

Lavender tourism is known in countries such as France and England and is a growing activity in Turkey and East Asia. In Spain, however, this kind of tourism project is just beginning to emerge. Consequently, the literature on its scope and impact is also still in its early stages. This paper aims to explain the potential role of creativity and experiential activities in promoting lavender tourism, describe the structure of existing tourism products associated with Spanish lavender fields and elucidate the part these have played in economic diversification in rural areas, some of which are experiencing a severe rural exodus. These specific goals will contribute to a better understanding of the distinctive features of Spanish lavender field tourism and will help improve planning and management of its implementation in new territories