Do Museums’ Websites Boost Visitors’ Intentions? A PLS Multigroup Comparison
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2018
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Emerald
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García-Madariaga, J., Recuero Virto, N., Francisca Blasco López, M. and Manzano, J.A. (2018), "Do Museums’ Websites Boost Visitors’ Intentions? A PLS Multigroup Comparison", Ali, F., Rasoolimanesh, S.M. and Cobanoglu, C. (Ed.) Applying Partial Least Squares in Tourism and Hospitality Research, Emerald Publishing Limited, Leeds, pp. 153-184. https://doi.org/10.1108/978-1-78756-699-620181008
Abstract
Today, museums spend a large amount of financial resources on websites to promote visitors’ arrivals and as an additional service that complements the physical visit (Marty, 2007, 2008, 2011). With the introduction of websites in this industry, its effects have expanded exponentially; while these digital platforms were initially designed to offer basic information, such as location, prices, and opening hours, Nowadays superstar museum websites offer a universe of visual, interactive, and e-learning tools,(Capriotti, Carretón, & Castillo, 2016; Capriotti & González-Herrero, 2013; Lagrosen, 2003; López, Margapoti, Maragliano, & Bove, 2010; Pallud, 2017).